Dominate Your Marketing Online
CE Credits: 3 Hour Lecture | Subject: Practice Management/Online Marketing | Recommended for: All Attendees
Marketing one’s practice online can take a lifetime to master and leave you very confused. There are so many options to choose from when it comes to website design, paid advertising, online reviews, and search engine optimization. Topics like Facebook Funnels, how to respond to negative reviews, and are you actually getting an ROI to leave you scratching your head. The first step to determining what to do is analyzing how your practice currently looks online, what your competition is doing and where you can improve. In this seminar, Dr. Len Tau, a practicing dentist who has been helping his fellow colleagues navigate through the world of online marketing for over twelve years will take you on a journey to actually help you determine what needs improvement and where you can actually begin.
- Analyze one’s website to see if they violate some of the most common design elements.
- See how one’s office ranks online.
- Learn how to generate more online reviews.
- Determine whether you are ready to ramp up your marketing.
- Make sure you are actually getting return on investment in your current marketing plan.
About the Speaker:
Chosen as one of the top leaders in dental consulting by Dentistry Today, Len Tau, DMD, has dedicated his professional life to improving dentistry for both patients and other dentists. After purchasing his practice in 2007, Len practiced full-time while consulting with other dental practices, training thousands of dentists about reputation marketing, and hosting the popular, Raving Patients podcast. He recently authored the book Raving Patients and the soon-to-be-released 100 Tips to 100 Reviews in 100 Days. In October 2021 he sold his dental practice but continues to provide his patients dental care 2 days per week. Len lectures nationally and internationally on using internet marketing, social media, and reputation marketing. Financial Relationship – Honorarium: Birdeye, Simple Impact Media, Dental Intelligence; Stock Shareholder: Birdeye.