Course Details

Marketing Your Story

Joshua Scott
Time: 8:30 am – 11:30 am Code: Cost: $0 | $0 after 9/28 Date: Friday, Oct 25

Subject:  Practice Management/Marketing  |  Audience: All Attendees |  CE Credits: 3 hours Lecture

Course Description:

Dentistry is an innovative, inspiring and beautiful profession of humans serving humans. Why do we rarely see that story being told through dental marketing? Josh will walk audiences through the “Three Best Questions for Discovering the Story” – a process designed to create connection through authentic marketing. Discover how big brands have been leveraging Story, see examples of real-life dental practices that have implemented it and learn how you can build a truly remarkable practice that stands out in your community by crafting a compelling narrative.

Learning Objectives:

  • Learn why Story is the most powerful marketing tool at your disposal.
  • Discover the three best questions for discovering the Story.
  • Observe examples of real-life dental practices that have implemented Story into their marketing strategy.
  • Explore how big brands leverage Story to build remarkable campaigns.
  • Identify three story marketing principles that will position your practice for growth.

About the Speaker:Joshua Scott is a marketing speaker and consultant who has spent the last 21 years in the dental industry. He is the owner and CEO of Studio EightyEight – Dentistry’s Story-Driven Marketing Agency. Recently named as the 148th Fastest Growing Company in the Midwest by Inc. 5000, their mission is to create more authentic marketing by telling better stories. Josh currently resides in New Albany, Ohio where he collects Air Jordans (over 100 pairs), recently completed his level 2 sommelier certification and typically ends his day at Crossfit. He’s been married to his high school best friend, Joanna, for 25 years and has two children, Caden (age 16) and Aliya (age 12). You can learn more about him and Studio EightyEight at www.s8e8.com.

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