Subject:  Marketing  |  Audience: All Attendees  |  CE Credits: 2 hours Lecture

Course Description:

This session will equip you with insights and practical tools to cut through the BS surrounding marketing and bring common sense to digital marketing with real examples and data-driven analysis. The session will also deep dive into how to effectively communicate with your existing client base, ensuring you stay top of mind. Learn how to get your message across using branding, sales strategies, and targeted communication. You’ll receive clear, practical, and actionable advice on client communication (CRM) in dentistry.

Learning Objectives:

• Clearly state your company’s value proposition on your website, highlighting what sets you apart from the competition
• Learn the pros and cons of Search Engine Optimization (SEO), AI Search (GEO) and online advertising. Can you really rank #1 on Google?
• See if it is possible to manage your online reputation. Discover strategies for managing and improving your online reputation
• Understand the importance of Customer Relationship Management (CRM) and why digital communication is essential for engaging your current customers
• Find out if your followers actually get to see your social posts and utilize your social media channels more effectively.
• What is CRM, and why is it important to build a relationship with your clients
• Let’s discuss what type of message you can send. Sales messages are obvious, but what about branding messages, educational messages, etc.
• Let’s create a message. What is enough? What is too much? Can you use AI? How do you stay communicative on point when the recipients do not have the patience to read anymore
• Let me inspire you with a long range of messages that you could send, and look at the values you get
• Learn about “Insights”. What analysis can you use. Let discuss open-rate, Click-Through-Rate, Real ROI, and much more
• Let’s get legal and make sure you know how to get consent to communicate

About the Speaker:

Bo Nielsen has spent over 25 years working with thousands of veterinary and healthcare practices. Bo uses his deep knowledge of healthcare technology to help AutoRemind customers set strategies and execute digital marketing and communication programs. With a degree in computer science and a background in software development, Bo brings a strong technical understanding of digital media, SEO and AI Search (GEO). Before entering the healthcare industry, he played a key role in moving the globally renowned toy brand LEGO into the digital space.

Financial Relationship – Stock Shareholder: AutoRemind